{"id":792,"date":"2025-04-28T20:32:56","date_gmt":"2025-04-28T20:32:56","guid":{"rendered":"https:\/\/homestac.com\/?p=792"},"modified":"2025-04-29T14:50:48","modified_gmt":"2025-04-29T14:50:48","slug":"the-ordinary-has-a-sister-body-care-brand-its-incredible","status":"publish","type":"post","link":"https:\/\/homestac.com\/index.php\/2025\/04\/28\/the-ordinary-has-a-sister-body-care-brand-its-incredible\/","title":{"rendered":"The Ordinary Has A Sister Body Care Brand \u2014 & It\u2019s Incredible"},"content":{"rendered":"
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Unless you\u2019ve been living under a particularly beauty-starved rock, The Ordinary<\/a> is a brand you know well. It\u2019s probably in your bathroom cabinet right now! But insiders know that The Ordinary\u2019s parent company, Deciem<\/a>, is a treasure trove of creative brands that are somewhat of a best-kept secret, despite The Ordinary\u2019s fame.<\/p>\n

Last year, Deciem unveiled LOoPHA<\/a>, a modern fragrance brand to scent your life. Think sensorial hand and body washes, plus forthcoming body serums and scented hand and body mists with elevated fragrances like Oud + Amber<\/a> (a smoky blend of sweet oud, warm amber, citrusy bergamot, and gourmand tonka bean), Broadleaf Forest<\/a> (like the name suggests, a crisp combination of cedar, dry patchouli, and zingy vetiver), and Chalk<\/a>, a nostalgic, specific scent concept brought to life via mint, fresh saffron, sugared anise, and powdered musk.\u00a0<\/p>\n

For our beauty director Jacqueline Kilikita, the body washes have quickly stolen the spotlight: \u201cNot just because they\u2019re stylish and affordable,\u201d she says \u2014 everything is under $20, BTW \u2014 \u201cbut because the scents rival those of niche fragrance brands, in my opinion.\u201d Oud + Amber<\/a> is her fragrance of choice: \u201cIt smells like a sweet, smoky eau de parfum that lingers on the skin. One pump on a loofah is enough to cleanse my whole body, it\u2019s that good, and it also doubles as a hand wash.\u201d<\/p>\n

Oud + Amber Hand + Body Wash<\/a>, $18<\/h2>\n
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Broadleaf Forest Hand + Body Wash<\/a>, $18<\/h2>\n
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What makes LOoPHA\u2019s body washes really special is that they\u2019re gentle enough for Kilikita\u2019s dermatitis-prone skin, without exacerbating any dryness or irritation \u2014 and it\u2019s all thanks to the ingredients.<\/p>\n

Like The Ordinary, LOoPHA is all about innovative, effective ingredients (an emphasis on transparency is a well-known Deciem calling card) and clean \u2014 pun intended \u2014 minimal packaging. While the scents take center stage, the formula remains gentle and non-irritating, thanks to moisturizing jojoba esters (derived from the oil of the same name that is naturally bioavailable) and glycerin (a powerful humectant to help your skin retain moisture). Most notably, it uses apple- and babassu-derived surfactants for a rich, plant-based, sulfate-free lather.<\/p>\n

As Refinery29\u2019s senior writer (and lifelong lover of all things beauty), Broadleaf Forest<\/a> is my go-to; I\u2019ve gone through two bottles already \u2014 one by my bathroom sink, and another in the shower \u2014 and I\u2019m nowhere near tired of it. <\/p>\n

I work out a lot (hot yoga being my workout of choice), and so I demand a lot from my body wash: It has to whisk away buckets of sweat but not strip my skin. Other sulfate-free body cleansers don\u2019t always create the rich lather that makes me feel clean, but this one delivers. In fact, I don\u2019t think I\u2019d have ever guessed it was sulfate-free in a \u2018blind\u2019 test \u2014\u00a0that\u2019s how well it works. Plus, it creates a spa-like ambiance in my bathroom every time I use it. <\/p>\n

Where Oud + Amber is warm and sensual, Broadleaf Forest is crisp and clean, but not too herbal that it takes a turn for the medicinal. While $18 is more than typical drugstore prices, the formulas are on par with what you\u2019d expect from a luxury brand. Kilikita agrees: \u201cI finished my last bottle a month ago, and honestly? I\u2019m still thinking about it.\u201d<\/p>\n

Like what you see? How about some more R29 goodness, right here?<\/strong><\/p>\n

The Ordinary's New Serum Allows Me To Skip Makeup<\/a><\/p>\n

The Ordinary Is (Finally!) Available On Amazon<\/a><\/p>\n

The Ordinary's Serum Foundation Is Back \u2014 For Now<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Unless you\u2019ve been living under a particularly beauty-starved rock, The Ordinary is a brand you know well. It\u2019s probably in your bathroom cabinet right now! But insiders know that The Ordinary\u2019s parent company, Deciem, is a treasure trove of creative brands that are somewhat of a best-kept secret, despite The Ordinary\u2019s fame. Last year, Deciem…<\/p>\n","protected":false},"author":1,"featured_media":794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/homestac.com\/index.php\/wp-json\/wp\/v2\/posts\/792"}],"collection":[{"href":"https:\/\/homestac.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/homestac.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/homestac.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/homestac.com\/index.php\/wp-json\/wp\/v2\/comments?post=792"}],"version-history":[{"count":3,"href":"https:\/\/homestac.com\/index.php\/wp-json\/wp\/v2\/posts\/792\/revisions"}],"predecessor-version":[{"id":798,"href":"https:\/\/homestac.com\/index.php\/wp-json\/wp\/v2\/posts\/792\/revisions\/798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/homestac.com\/index.php\/wp-json\/wp\/v2\/media\/794"}],"wp:attachment":[{"href":"https:\/\/homestac.com\/index.php\/wp-json\/wp\/v2\/media?parent=792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/homestac.com\/index.php\/wp-json\/wp\/v2\/categories?post=792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/homestac.com\/index.php\/wp-json\/wp\/v2\/tags?post=792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}